Tuesday, October 4, 2011

Brand Website: TATA Vista Sedan Class

So let’s add one more to Autos, shall we?!

This one’s from the TATA Motors stable for the New Vista Sedan Class. The campaign line is ‘Move up to Sedan Class’ and they’ve kept the same theme on the site – you keep moving up and clicking to see features - nice use of hot-spotting, specifications, exteriors, interiors, colours etc.

The site is visually slick and very well executed – one of the best that I have come across for autos in India – and we have seen quite a few (read many!) in the last month. I really liked the high bandwidth rendition of multiple exterior and interior views of the car - the transitions are just awesome! The site loader gives you a peek into what the Vista stands for.  
The site has been credited to Artificial Reality.

They also have a TATA Vista OpenChallenge page with a direct feature comparison with the New Swift.

Check out the site at: http://www.cars.tatamotors.com/tatavista/index.html That’s a long url! A shorter version would help for television commercial and print inclusions.  

Youtube Channel   : http://www.youtube.com/user/TataVista90
Twitter Page           : http://twitter.com/tatavista
Facebook Page       : http://www.facebook.com/TheVistaSurprise


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