Monday, October 17, 2011

Brand Website: Volkswagen Planet

WHAT.A.SITE.
This is the BEST India brand site I have seen in a while! And I have seen a lot of them!

All assets of Volkswagen have been brought together under the PLANET VOLKSWAGEN execution
which just launched a couple of days back.
The site pre-loader is a racing game which you can play around with, till the full-screen amazingness loads. The site renders as a rotating planet. You can click on what you want to see or engage with.  Heres a quick snapshot on the sections:


VOLKSWAGEN JUNIOR: is the fun zone where you drive around with your car and stop to play games like tic-tac-toe, read bytes around VW Heritage & Road Manners, Send Birthday E-cards to friends  - its supposedly targeted at ‘juniors’ but it’s fun enough for adults too!

VOLKSWAGEN PLAY:
leads you to the POLO CITY game, where you can select the colour of your POLO and drive around Mumbai.

VOLKSWAGEN CORPORATE: is a showcase of VW cars (leading to respective sections for related details). You can also read more about the VW Brand Heritage and Innovation.

THINK BLUE: is the popular worldwide VW CSR initiative. The site showcases videos, blogs, carbon footprint calculator and you can take the Think Blue Pledge too.

TEXTDRIVE: seems to be a new social media game-promo which is to launch on 1st November. Gratifications include Polos and Ipads. Till then you can check out how you can, GoFar. Win a Car. J

I’d really like to know which web design agency executed this. Anyone knows?

VW PLANET:
http://www.planetvolkswagen.co.in/
VW on Twitter: http://twitter.com/volkswagenindia
VW on Facebook: https://www.facebook.com/Volkswagenindia
VW on Youtube: http://www.youtube.com/volkswagenvwin

One word for the Planet. Outstanding. 
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