Monday, October 17, 2011

Brand Website: Volkswagen Planet

This is the BEST India brand site I have seen in a while! And I have seen a lot of them!

All assets of Volkswagen have been brought together under the PLANET VOLKSWAGEN execution
which just launched a couple of days back.
The site pre-loader is a racing game which you can play around with, till the full-screen amazingness loads. The site renders as a rotating planet. You can click on what you want to see or engage with.  Heres a quick snapshot on the sections:

VOLKSWAGEN JUNIOR: is the fun zone where you drive around with your car and stop to play games like tic-tac-toe, read bytes around VW Heritage & Road Manners, Send Birthday E-cards to friends  - its supposedly targeted at ‘juniors’ but it’s fun enough for adults too!

leads you to the POLO CITY game, where you can select the colour of your POLO and drive around Mumbai.

VOLKSWAGEN CORPORATE: is a showcase of VW cars (leading to respective sections for related details). You can also read more about the VW Brand Heritage and Innovation.

THINK BLUE: is the popular worldwide VW CSR initiative. The site showcases videos, blogs, carbon footprint calculator and you can take the Think Blue Pledge too.

TEXTDRIVE: seems to be a new social media game-promo which is to launch on 1st November. Gratifications include Polos and Ipads. Till then you can check out how you can, GoFar. Win a Car. J

I’d really like to know which web design agency executed this. Anyone knows?

VW on Twitter:
VW on Facebook:
VW on Youtube:

One word for the Planet. Outstanding. 

1 comment:

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