Thursday, December 1, 2011

Brand Promo Page: NANO 2012

I checked out the TATA Nano promo page that has been created for ‘Meet the NANO 2012’ campaign. The NANO is now getting a feature makeover with delicious new colors and TATA Motors is going all out with a digital promotion campaign.

The flash page is built as an interstitial with hotspots, that you can hover on for an overview of the new features. It also lets you discover the different colors available.
You would probably miss it completely if you choose to ‘skip’ the animation.

They also have a standalone page for booking test drives for the New Nano at

The Facebook TATA Nano page has a ‘What’s Your Colour?’ personality quiz application. They have been using this concept on rich media ad units as well.  
Yes, the application decided that I am 'calm & collected' and I deserve nothing better than THAT green K
TATA Motors also has a TATA Nano website with deep content but no standout reference to the Nano 2012 campaign, except of course for the interstitial.

Check out the new promo on: and

It would probably be a good idea to think about cross linking all the brand assets for starters.

Related Link:
Brand Website: TATA Vista Sedan Class

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