Friday, November 4, 2011

Brand Website: Pulsar Journey to No. 1

I don’t remember the last time I checked out a two-wheeler website in India so I was very excited when I came across the Pulsar Journey to No. 1 site via the Webchutney Newsletter.
Journey to No.1 is a promo on the My Pulsar
site calling all Pulsar owners to mark their presence on the Pulsar legacy.

The site showcases a timeline with the history of Bajaj Pulsar and the bikes since 2001 and their stories.
There is a Pulsarmaniacs (that’s how they address Pulsar fans ref. Stunt Mania) scroll – which basically showcases stories & images of bikes submitted by Pulsar owners (bit hard to navigate on some browsers/ lower bandwidths). If you are a Pulsar owner and want to be a part of the legend, you can share your bike story and image here too.

The Pulsar Mania site
basically profiles the MTV Stunt Mania association and related content – videos of the episodes, riding tips and general (site hygiene) downloads. There is also a lot of content around the bikes and technology that drives them etc.
The Pulsar License seems to be a popular application and fun too. It generates a visual license with the data you put-in on the site.

Is Pulsar doing a campaign online to promote Journey to No.1? I haven’t noticed any branding activity unless it’s yet to begin or it’s a targeted campaign. An execution like this deserves a bit of a splash online so everyone checks it out.  

Check out the promo:
http://mypulsar.com/journeytono1/ Join the nearly 500k strong Pulsar Community on Facebook: http://www.facebook.com/MyPulsar
Follow them on Twitter: http://twitter.com/my_pulsar
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