Tuesday, December 27, 2011

Brand Promo Site: Greenply 'Always Hoyenga'

Greenply has taken its 'Always Hoyenga' campaign digital. Unfortunately, the online destination takes us back a few years in terms of the idea and execution.

The promo page has a set of videos of the same television commercial in a few local languages and a Watch & Win Contest of the Day (which you can participate in in your sleep). The gratifications are Ipod Shuffles and Movie Vouchers. The page also has an option for users to download the ad jingle as a ringtone.

The social media leg of the campaign though, is more interesting. There are frequent snappy updates using the ‘always hoyenga’ communication on their Facebook and Twitter pages. They also had a jingle contest for users to send in fun one-liners.

I guess I should not complain. When was the last time you saw a Plywood brand online? At least this is a start and hopefully, in the future Greenply’s online presence better hoyenga!

By The Way, I loved the home page takeover they executed on Sify.com. If you missed it, check out a shot on the Rich Media This Week post.

Check out the Promo Page:
http://www.alwayshoyenga.com
Greenply on Facebook:
http://www.facebook.com/GreenplyPlywood
Follow Greenply on Twitter: @hoyenga
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