Sunday, December 25, 2011

Rich Media This Week

Merry Christmas to all the readers of Powering Brands! Wishing you all love and cheer and all things good.

I haven’t been able to do the Rich Media This Week post for the past couple of weeks but I’ve got quite a few interesting renditions across publishers this week to profile. I loved the Hero Impulse execution on Youtube (check the promo details here) and at the risk of sounding pompous, the Nokia Lumia Home Page Takeover on MSN India. Let me know your favorites.






Where: MSN India Home Page
What: Full Screen Takeover
When: 18.12.2011
Brand: Life OK





 
 
 
 
 
 
 
 
 
 
 
 
 


Where: MoneyControl.com
What: PushDown

When: 18.12.2011
Brand: Skoda Rapid















Where: MSN India Home Page
What: Takeover
When: 19.12.2011
Brand: Nokia Lumia







 
 
 
 
 
 
 
 
 
 


Where: Youtube India Home Page
What: Interactive Masthead
When: 19.12.2011
Brand: Vodafone






 
 
 
 
 
 
 
 
 
 
 
 
 
 
Where: Indiatimes Home Page
What: OTP
When: 19.12.2011
Brand: Mahindra Bolero





 
 
 
 
 
 
 
 
 
 
 
 

 
Where: Youtube Home Page
What: Expandable Masthead
When: 20.12.2011
Brand: Hero Impulse



 
 
 
 
 
 
 
 
 
 
 
 
 
 
Where: Yahoo! India Home Page
What: Takeover
When: 21.12.2011
Brand: Skoda Rapid

 
 
 
 
 
 
 
 
 
 
 
 
Where: Sify Home Page
What: Takeover with Pushdown
When: 23.12.2011
Brand: Greenply
















Where: TimesOfIndia Home Page
What: Takeover with Masthead
When: 24.12.2011
Brand: Domino’s
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