Tuesday, January 17, 2012

Campaign Update: Mia 'My Expression' from Tanishq

Tanishq’s new launch Mia has now taken to crowdsourcing for new ideas for their jewellery line. They are calling women to share jewellery ideas that reflect their personality in copy, pictures or video and the top 10 selected ideas get a whopping INR100,000 each and a chance to collaborate with the prestigious Tanishq Design Studio on their new collection. Wow!

The ‘My Expression’ site has video and content that tells you exactly what you need to do to participate and the ideas they are looking for. You could use FB connect to login and submit ideas or register separately.

The site also has interesting content for users to browse through including Tanishq’s designers and their favorite pieces, articles for the working woman and a discussion board.
Taking co-creation to a whole new level, this is great stuff from Tanishq! Have they spoken about this in the trade yet? They should, this is an awesome initiative and a well-executed platform.

Check out the site: http://www.myexpression.tanishq.co.in/

Related Post:
Brand Website, Mia from Tanishq

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