Saturday, February 11, 2012

Brand Promo Page: Perfetti Van Melle’s STOP NOT

In addition to the Centerfresh Actisport campaign last week, Perfetti also promoted its new snack STOP NOT via video executions across key publisher home pages. The rich media campaign is still live on most websites.

The overall digital campaign is pretty simple with a promo single pager that details the flavour variants of the snack and announces a story contest of irresistible run-ins with Stop Not that users may have had.

The page also links to the Perfetti Facebook page which currently lacks content action (and therefore fans) and Youtube Brand Channel which brings together Perfetti product TVCs.

But what I liked most about the campaign was the sync video executions specially on Youtube and MSN.

Check out the promo page here: http://stopnot.in/

Related Posts:
Brand Promo Site: Perfetti Van Melle, Happydent Wave
Active Raho! Centerfresh Actisport's Online Campaign Blitz
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