Tuesday, February 7, 2012

Brand Website: Maruti Suzuki Swift DZire

The brand website for the newly launched Maruti Suzuki DZire is underwhelming. In a buzzing Auto category space on the web with cutting edge executions, the site design, layout and overall rendition leaves you wanting more.

I also feel it is a huge step down from the site that existed before the re-launch, which was slick and seamless.  

The smallest of things…who keeps white unreadable font on a light blue-grey background? Why does the pre-loader play every time I want to come back to the home page?

The content is laid out in a basic, static format and covers everything that a user would typically want to know - specifications, price, dealer locator, brochure, downloads and the works. As a user, I missed a feature comparison with the old DZire.

The Facebook brand page (which has hit 1.5lakh fans) is doing a good job of engaging users and providing content updates.

The launch webcast by Virtual Studios was smooth, as we have come to expect of their work. The DZire website carries a video of the launch in case you missed it.

As far as the website goes, it may be back but it’s certainly not better.

Check out the site at: http://www.marutidzire.com/  

Related Post:
Maruti Suzuki Swift DZire Pre-Launch Campaign

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