Saturday, February 4, 2012

Campaign Update: Mahindra XUV500 Story Contest

Mahindra XUV500 has launched a new online contest in line with the campaign communication ‘May your life be full of stories…’

The contest page has a Youtubesque look with some trivia questions around the TV commercial and a story contest where participants are required to share life stories they would like to create with the XUV500. There are XUV500 coffee table books up for grabs.

Users can view a few ‘making of the TVad’ videos and a 90sec uncut version of the TV commercial – which is a Tarzan meets Axe Angels story that I haven’t been able to fathom. That's unfortunate, considering the digital creatives are really well done, specially the website.

The Facebook brand page aims at building a community of XUV500 fans and has already managed more than 250k of them.

Related Posts:
Brand Website: MahindraXUV500
Corporate Site: Mahindra Rise 

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