Sunday, February 19, 2012

Rich Media This Week

This week it was Dell Inspiron rich media across all home pages. But the one execution that stood out for me was Tourism Canada on Yahoo! IN News. The rendition was brochure-like, which was user initiated from the Logo strip and you could flip across pages in the expanded area. The images were a tad pixelated but guess that's the ad weight challenge every designer struggles with.





Where: Yahoo! India Home Page
What: Takeover (OTP with Skinner)
When: 14.02.2012
Advertiser: Dell Inspiron






Where: Hindustan Times Home Page
What: Interstitial
When: 15.02.2012
Advertiser: LIC






Where: Indiatimes Home Page
What: Interstitial
When: 15.02.2012
Advertiser: Chevrolet Beat





Where: MSN India Home Page
What: Takeover (OTP with Skinner)
When: 16.02.2012
Advertiser: Dell Inspiron



 
 
 
 
 
Where: Sify Home Page
What: Rollout
When: 16.02.2012
Advertiser: HP

 
 
 
 
 
 
 
Where: Youtube India Home Page
What: Masthead with Lrec
When: 17.02.2012
Advertiser: Dell Inspiron





Where: Indiatimes Home Page
What: Video Innovation
When: 18.02.2012
Advertiser: Perfetti Van Melle, Centerfresh Actisport

 
 
 
 
 
 
Where: Yahoo! India News
What: Takeover
When: 18.02.2012
Advertiser: Tourism Canada



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