Sunday, February 26, 2012

Rich Media Watch: PepsiCo Slice, Katrina Walkover

On 21st February 2012, Slice executed a superb, never done before, rich media across three publisher home pages. The idea was for the user to follow Katrina across three home pages on the same day. This was achieved by using mirror links for the live sites across MSN, Indiatimes and Sify for a seamless user experience.
The rendition was smooth, clean, eye-catching and innovative. This was my favorite execution of last week.

The objective was to amplify the new Slice UTC promo with Katrina. This was a well-planned execution, where Chroma Videos of Katrina were canned with the objective of using these on the web.


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