Sunday, March 4, 2012

Brand Promo Site: Kellogg’s Special K ‘Second Look’ Campaign

I have been following Kellogg’s Special K’s digital promo since the teaser broke out early February. The campaign is targeted at women, the premise being that a low-fat Special K Breakfast helps you stay healthy and gets you a second look from the husband.


At the Teaser stage, the simple static promo page was running a contest asking users for stories around what they would do to get their husband’s attention. First 100 entries were to be gratified.






Post launch, the promo page (still static) runs a non-user initiated television commercial and announces the winners of the teaser promo.

Vanilla, especially when you look at the digital executions and publisher integrations Kellogg’s executes internationally.




 The Special K website exists separately from this promo page and provides content around the product, articles and Nutrition Tips. Users can also sign up for the Special K Challenge, get a personalised diet plan (after registering on the site) and see how they are tracking on the 2 week weight loss challenge.




Overall, the online execution is uninspired and an opportunity lost. We’ll hope the next campaign gets a second look from the users.

12 comments:

  1. can you tell me the name of the female model in this ad-campaign.

    ReplyDelete
  2. She is Dimple Jhangiani..

    ReplyDelete
  3. Advertisement in Newspaper provide good return on investment. A lot of people read newspaper ads for business purpose.

    ReplyDelete
  4. She is not dimple .. please tell her correct name

    ReplyDelete
  5. damn!! anybody got her name? cute as hell!!

    ReplyDelete
  6. nope man. . not Dimple Jhangiani :(

    ReplyDelete
  7. Her name is Pradhayini Sarvothaman...

    ReplyDelete
  8. hopefully with a new team and a new Marketing Managers. that last manager was not the best. i will not patronize this place if the same manager is in place.

    ReplyDelete
  9. Well, they know their target group's desires

    ReplyDelete

Share Feedback

Related Posts Plugin for WordPress, Blogger...