Sunday, March 11, 2012

Rich Media This Week

This week my absolute favourite was, of course, the Renault Pulse Glider on MSN India Home Page. This was the first-of-its-kind execution in India for the Glider ad unit. If you missed it, check out the video I uploaded on Youtube. I also loved Fanta’s Expandable Masthead execution on Youtube. Sify executed a great contextual Pushdown for Idea, which led to the new home page Beta.

Here are some shots of my picks this week.

Where: Youtube Home Page
What: Masthead with video carousel
When: 05.03.2012
Advertiser: Knorr Cup-a-Soup

Where: Rediff Mail Logout
What: Video Banner
When: 05.03.2012
Advertiser: Mahindra Xylo

Where: MSN India Home Page
What: Glider
When: 06.03.2012
Advertiser: Renault Pulse

Where: Youtube Home Page
What: Expandable Masthead
When: 08.03.2012
Advertiser: Fanta

Where: Indiatimes Home Page
What: OTP
When: 08.03.2012
Advertiser: Lay’s Baked

Where: IBNLive Home Page
What: Video Execution with user engagement
When: 10.03.2012
Advertiser: PepsiCo Slice

Where: Sify Home Page
What: Pushdown
When: 11.03.2012
Advertiser: Idea Cellular

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