Marico has come out with a new campaign for Parachute Advansed Body Lotion’s new Summer Fresh variant, targeting women, of course. The communication ‘woh pal dobara’ is around refreshing and revisiting moments of love between couples. The ‘What Makes Love Timeless’ microsite talks about 7 ways to recreate those timeless moments.
The flash microsite has a slick look and feel and is laid out on a long scroll. The content around ‘7 ways to rediscover love’, is average, which basically means that users will not be engaged for more than a few minutes and there is no reason for them to come back as well.
The Facebook Brand Page makes better use of the content with prolific, quality posts around the campaign premise and contests.
Marico also executed a rich media campaign last week, where they took over some publisher home pages with simple skinner and OTP renditions.
It’s exciting to see brands that have traditionally been very active offline, taking digital seriously. Hopefully now that they have been on the medium for some time, they will begin experimenting and try different approaches.
Check out an earlier post on Parachute Advansed’s web assets for their hair care range.
Nice blog here! Also your site loads up fast! What host are you using?
ReplyDeleteCan I get your affiliate link to your host? I wish my site
loaded up as fast as yours lol
I visit everyday a few web pages and websites to read articles or reviews,
ReplyDeleteexcept this web site provides quality based
writing.
Great blog you've got here.. It?s hard to find excellent writing like yours
ReplyDeletethese days. I really appreciate people like
you! Take care!!
Pretty nice post. I simply stumbled upon your weblog and wished to say that I have
ReplyDeletereally loved browsing your blog posts. In any case I will be subscribing for
your feed and I'm hoping you write once more very soon!
Hello, I think your site might be having browser compatibility issues.
ReplyDeleteWhen I look at your blog site in Chrome, it looks
fine but when opening in Internet Explorer, it has some
overlapping. I just wanted to give you a quick heads up!
Other then that, terrific blog!
I like the helpful info you provide in your articles. I'll bookmark your blog and check again here
ReplyDeleteregularly. I'm quite certain I will learn plenty of new stuff right here!
Good luck for the next!
Nice blog! Is your theme custom made or did you download it from somewhere?
ReplyDeleteA theme like yours with a few simple adjustements would really make my blog shine.
Please let me know where you got your design. Kudos
It's a pity you don't have a donate button! I'd most certainly donate to this outstanding blog!
ReplyDeleteI suppose for now i'll settle for book-marking and
adding your RSS feed to my Google account. I look forward to
brand new updates and will talk about this website with my Facebook
group. Talk soon!