Wednesday, April 18, 2012

Rich Media Watch: Yahoo! France Logo gets Plugged into Renault's Positive Energy

How often do you see a brand take over the Yahoo! logo on their home page? I would have said never, but that changed yesterday. 


Though Yahoo! does execute some imaginative animations on its logo to promote internal channels and specials this was the first time I have seen a branded theme execution. A feat achieved by Renault on Yahoo! France for their 'Plug In To The Positive Energy' campaign for its electricity powered vehicles.


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