BMW India has introduced a contest on its Facebook Page called ‘Art Xpressions’, which asks fans to ‘unleash their creativity’ and craft their own design versions of the BMW X1.
The application has a great set of tools that lets you play around with the angle of the car, choose color and design elements. If you are feeling very creative, you can upload an image or use the paint tool and add some copy.
That would be one unsightly BMW X1 though!
The saved images get put up on the ‘Gallery’ page and can be shared with friends. The images with the most ‘likes’ stand a chance to win an all-expenses paid trip to Munich, Germany! Wow! Quite a gratification, that!
The timeline on the Brand Page has been well executed and follows key events of BMW’s (nearly a century old) rich history.
I like the simple and engaging application which looks like it has been thought through.
Check it out at the following link: apps.facebook.com/bmwartxpressions