Sunday, May 6, 2012

Rich Media This Week

This week the two most well executed takeovers in my opinion were the Canon IXUS skinner on the Yahoo! India Email Login Page (though it was a static skinner, it was striking) and the Nike Takeover on In.com. I liked the Max New York Life Insurance Yahoo! Home page takeover idea but it just had too much going on.  

Where: Yahoo! India Mail Login Page
What: Skinner
When: 30.04.2012
Advertiser: Canon IXUS








Where: MSN India Home Page
What: Takeover
When: 01.05.2012
Advertiser: Adidas










Where:
Yahoo! India Home Page
What: Takeover
When: 03.05.2012
Advertiser: Max New York Life



Where:
Sify Home Page
What: Takeover
When: 03.05.2012
Advertiser: MakeMyTrip.com






Where:
In.com Home Page
What: Takeover
When: 03.05.2012
Advertiser: Nike


Where: TimesOfIndia.com Home Page
What: Sidekick
When: 03.05.2012
Advertiser: Lufthansa




Where:
YouTube Home Page
What: Masthead with Video
When: 04.05.2012
Advertiser: Idea

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