Friday, May 4, 2012

Rich Media Watch: The 'All New' Flip Rich Media on Yahoo! India

The new Flip ad unit on Yahoo! India is garnering a lot of positive attention from advertisers.
The latest to come on board is Maruti Suzuki for their Ertiga campaign. Last week Volkswagen tested this out for their IPL campaign.

It is a neat MediaMind execution but my only gripe is that the ad unit is not being used to its full potential. Various brand assets like videos, commercials, galleries, product specifications etc could have been added to make the unit more engaging. Especially for Auto category campaigns, where users are looking for detailed information. As it stands now, it was just a couple of images that flipped on the page.


Check out a Video on Powering Brands' Youtube Page.


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