Thursday, May 31, 2012

Rich Media Watch: Introducing the Video Extender on MSN India

The Video Extender is an interesting rich media ad unit that lets the user play around with the brand video and place it as they fancy on the publisher page. 

For the advertiser, it is a great new way of showcasing their television commercial or any other brand video that they want users to view or engage with.

Today, Coca Cola leveraged this unit on MSN India to promote it's new cricket themed commercial 'Khelte raho, Khush raho', hosted on Youtube.

Check out the video below, if you didn't see it live.

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