Monday, June 25, 2012

RICH MEDIA WATCH: The Amazing Spiderman on XIN MSN

The Amazing Spiderman is having a great promotional run and today I finally got to see a rich media execution for the upcoming movie.

The Glider innovation on brings together a high-impact creative and breadth of content. The ad covers the TV promo, movie stills, synopsis and the Facebook promo.

The Glider provides a huge canvas for advertisers to showcase their product, where the home page moves around to reveal three sets of content.

Check out the video I uploaded for the innovation.


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