Wednesday, July 18, 2012

Nissan Altima drives to the end of the internet on MSN US

Nissan Altima executed a superb new rich media innovation on MSN US where it rode to the end of the internet and back. The key feature that the brand wanted to highlight was fuel efficiency which lets you make a trip to the end of the internet and back on a single tank of gas.

I thought it was an excellent execution. What do you think?




Keep checking back on the Powering Brands Youtube Channel for the latest and buzz worthy rich media executions from around the world.
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