Monday, July 30, 2012

Rich Media Watch: The Dark Knight Rises on Yahoo! France and Total Recall on MSN Singapore

Some more excellent rich media executions, to whet your appetite.

The Dark Knight Rises home page full-screen takeover on Yahoo! France is a study on brilliant animation and effects that stay true to the movie theme. This one is live today.

Also Live Today on MSN Singapore is the new interactive rich media ad format from Microsoft Advertising called the Page Reveal. It attracts attention with initial animation and then parts of the home page (on mouse-over) reveal the full ad. The Total Recall ad has a video, movie synopsis and links to social media plugs for the movie.

Which execution do you prefer?

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