Friday, July 27, 2012

The Olympic Series: Nike Finds Greatness with its latest campaign

The greatest sporting spectacle in the world starts today and Nike is back, just in time, with a new campaign. The commercial video, as we have come to expect from the brand, is elevating and captures everyday athletes in action from across the world.

The inspirational theme ‘Find Greatness’ is topical and will resonate with most of us. The video already has more than 1.7million views on Youtube.

The Youtube video is also being pushed through Promoted Tweets/Trends on Twitter.

Not sure how, but Weiden & Kennedy manages to set the bar higher everytime.  

I love it when the VO declares ‘Greatness is wherever somebody is trying to find it’.

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