Sunday, August 5, 2012

Rich Media This Week

Moneycontrol.com introduced a home page takeover this week with BMW’s new campaign which was one of my favorites this week. It was a very neat execution where the transition from the pushdown to skinner area was seamless. BMW’s execution on the Youtube Masthead was also very good. They managed to create a rich experience for users by packing a lot of ULTIMAT3 content inside their rich media units across publishers.




Where:
Moneycontrol Home Page
What: Takeover
When: 30.07.2012
Advertiser: BMW
ULTIMAT3



 






Where:
MSN India Home Page
What: 3D Flip Takeover
When: 31.07.2012
Advertiser: LG










Where:
TheTimesofIndia.com Home Page
What: OTP
When: 31.07.2012
Advertiser: Renault Duster




Where:
Yahoo! India Home Page
What: Sidekick
When: 31.07.2012
Advertiser: Vodafone












Where:
Youtube India Home Page
What: Masthead
When: 31.07.2012
Advertiser: BMW
ULTIMAT3












Where: In.com Home Page
What: Takeover
When: 01.08.2012
Advertiser: Toyota Etios Liva 
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