Wednesday, August 1, 2012

Yahoo! India News and Mahindra & Mahindra 'Spark the Rise'



Mahindra & Mahindra’s ‘Spark The Rise’ integration on Yahoo! India News offers them a high reach platform to drive awareness and gives users new ways to engage with the campaign. As some of you would already know, the CSR campaign aims to make a positive difference by providing people a platform to share ideas & alternative thinking and eventually spark innovation that helps us grow as a country. It also recognises existing projects from across India that are already making a difference.

This one is more than a vanilla brand integration, it has deep content that will appeal to users that frequent Yahoo! News and interactive sections that will pique their interest.

The articles & videos have been picked from the Rise website and used within the Yahoo! content structure and layout. The Twitter integration pulls tweets from @mahindrarise

Rise to the Challenge is a great game that asks users to complete 10 challenges by picking the best solutions for the scenarios, from available options, for transforming a fictitious arid town into a model one with sustainable development.

The Rise Quiz tests your knowledge around existing initiatives from across the country.

Commit to Rise is an innovative execution with a couple of light games, involving webcam and microphone integrations, that bring out awareness around key issues like rain water conservation, education and alternative energy.

The layout is in line with the Yahoo! News product, just jazzed up with the Rise branding & skinning. The integrations are shareable and well designed. The ideas are fresh and all the games and engagements work well.

I liked everything about this execution. Don’t miss this one and let me know what you think.

Check it out here: In.news.yahoo.com/spark-the-rise/
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