Friday, September 21, 2012

Promo Watch: Club Mahindra Holidays ‘Win a Vacation’ On Youtube

With all Mahindra & Mahindra brands getting their share of digital spotlight, Club Mahindra couldn’t be caught holidaying. The vacation provider is promoting its cool new Youtube 'Win a Vacation' contest app.


 
The promo aims to engage end users by getting them to share self-created video content. Users need to shoot their excuse to take a break, upload it on Youtube and enter the video into the contest. If the excuse is quirky and fun, they stand a chance to win a free vacation. I could use one right now!

I love the transitions and quality of imagery used throughout the promo. The copy is great and there are some pre-populated videos to give users a sense of what they should upload. Check it out.

On a separate note, do video upload promos work? I am still a sceptic simply because I have rarely seen great content coming through from user uploads on brand contests.
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