Sunday, November 18, 2012

Rich Media This Week

Advertisers are discovering the value of interactivity in rich media executions. Over the last quarter, there has been a proliferation in the number of game/ fun user interactions in banners executed. This week Star Cricket and Chevrolet SAIL U-VA renditions stood out.


Where: Yahoo! India Home Page
What: Takeover
When: 15.11.2012
Advertiser: Star Cricket


Where: MSN India Home Page
What: Takeover
When: 15.11.2012
Advertiser: Smirnoff


Where: Facebook Logout Page
What: Takeover
When: 15.11.2012
Advertiser: TATA Motors, Nano



Where: TimesOfIndia.com Home Page
What: Sidekick
When: 16.11.2012
Advertiser: Renault Scala


Where: Youtube Home Page
What: Expandable Masthead
When: 18.11.2012
Advertiser: GM Chevrolet SAIL U-VA

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