Thursday, November 29, 2012

Rich Media Watch: Aircel Gaming Takeover on Yahoo! India

Aircel executed a disruptive rich media takeover on Yahoo! India today which was very reminiscent of the well-received Gears of War OTP on MSN India back in November 2008.

The home page is used creatively with cannon shots and Aircel’s Pocket Internet Game props tearing through parts of the page.  

The execution on Yahoo! India has its rough edges so the MSN India execution remains my favourite for the concept and quality of execution. There is merit in being the first to the post after all!

Which one do you like better? Watch both the videos below to decide.







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