Sunday, December 30, 2012

Best of 2012: Prolific Rich Media Advertiser Category of the Year

The Auto category was super active on digital through the year with big buzz launch and consistent sustenance campaigns. Brands across the breadth of the category including Mahindra, Ford, Renault, Maruti, Hyundai, Toyota, Volkswagen, Royal Enfield, Vespa, Hero and TVS impressed with fresh and out-of-the-box rich media executions across a range of digital publishers.

Here are the top 3 nifty executions that worked for me. 

Volkswagen Jigsaw
Simple promo, Super idea, Great Interactivity. Fun!  

Fiat Punto Sport
You couldn’t possibly miss this full-screen execution. Excellent animation made all the difference.

Ford Figo
This is one of my favourite executions on Yahoo! India this year. What a brilliant way to get the user to stop on her tracks and check out what you have to say. The ad communicated everything you needed to know about the new Figo and did it so well. Superb! 

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