Monday, January 21, 2013

Campaign Watch: TATA Safari Storme ‘What’s in your Mirrors?’

TATA Motors is pitching Safari Storme as ‘The Real SUV’ that takes on every rugged terrain and in line with this communication the latest promo is targeted at adventure enthusiasts and adrenaline junkies. The new sustenance campaign for Storme is called ‘What’s in your Mirrors?’

The contest, activated through TATA Safari's Facebook Brand Page and the visually dramatic ‘What’s in Your Mirrors?’ promo microsite, asks fans to submit pictures from their past adventures (the rear-view mirror connection). Selected pictures could be featured on the new Safari Storme TVC or be used as TATA Safari’s Facebook Cover Photo. Lucky participants also stand a chance to win Safari Storme Extreme Kits which is a hamper of adventure sport essentials. 


What stands out across the campaign are striking visuals, imagery and fantastic connected execution across digital platforms. Someone’s doing a brilliant creative job. 

Check out TATA Safari’s Youtube Channel
 and Twitter Handle


  1. What;s in your mirrors is a contest which drives the best marketing contest ever which no brand has done. The three phase planned approach is the best...Twitter Campaign, follwed by Facebook Campaign and then the TVC morphing and the Design your adventure is a worth watch...Cheers to the efforts put in...

  2. If we talk about massive size,rowdy looks and mammoth power Tata Safari Storme is the righteous choice in comparison to the Mahindra Scorpio.Except price,Safari scores higher than Scorpio.

  3. What else...Another Safari Storme....What else can follow it.


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