The best rich media execution this week came from Cadbury. The brand executed takeovers for Bournville’s Fine Dark chocolate on MSN Home Page and Yahoo! Email Login Page on the same day. The ad banners had a slider, which when used, made the page progressively clearer and the piece of chocolate darker, till the meter reached 44% and the new Bournville communication was revealed.
|MSN INDIA HOME PAGE, 11 Jan 2013|
|YAHOO! INDIA EMAIL LOGIN PAGE, 11 Jan 2013|