Sunday, January 27, 2013

Rich Media This Week

HP rendered a great takeover on Yahoo! India for its Envy 4 launch. The ad had a webcam integration which brought out the product’s touch functionality. This was by far the best rich media execution last week. Check out a basic video I captured.



For some additional inspiration, check out a couple of cool rich media executions from around the world. 
The CCA ad on Yahoo! Brazil uses video innovatively to create a disruptive execution and Toyota’s Masthead on Yahoo! France shows us how to create engagement on a simple Billboard banner. 









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