Sunday, February 3, 2013

Rich Media This Week

The New Vista D90 full screen takeover on MSN India on the 30th January was just superb! The rich media concept was an extension to the TV commercial and all-up campaign and left an impression. Check out a video I recorded. TATA Motors executed a takeover on Yahoo! India later in the week, but it was not half as impactful. 

Here are a couple of international executions I loved this past week.

The Mercedes-Benz video wallpaper with pushdown on MSN Italy’s Home Page was brilliant and H&R Blocks’ expando on MSN US Home Page was fun and expertly used the brand elements and videos.

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