The web executions though are a different story. The TV commercials carry the Facebook Brand Page link (great move!) so I logged in with great expectations. But like most Coca Cola India digital initiatives, this one too is underwhelming. The Facebook page is a global initiative and the posts from India are sparse and currently are only for the three TV ads. As a consumer I get bombarded with the ads, what’s new on Facebook? I did love the cover picture though!
The Sprite India website still features last year’s ‘Rasta Clear Hai’ campaign. Clearly the medium is not in focus.
|Sprite OTP on MSN India|
Guess Sprite needs to consider the fact that a large number for their key audience is on digital platforms (more than 33% of the internet users in India are in the age group of 15-24yrs) and start engaging with them through the medium right from campaign launches.