Sunday, March 10, 2013

Rich Media This Week: Kotak Mahindra Bank’s new Campaign

Kotak Mahindra Bank debuted a new campaign last week, right after budget and in time for the most significant month in the Indian Financial Year. The new campaign is an extension of the popular ‘Subbu sab janta hai’ commercials that presented Vinay Pathak as the endearing Mr. Know-it-all, Subbu.

He is back with his elvish charm, in the new commercial ‘Life Mein Khushi ka Khata Khol Le’ with a new breezy jingle urging everyone to open an account with KMB for apparent interest rate benefits.

Last week KMB took over Yahoo! India’s Email Login Page and Facebook Logout to promote the new commercial. The clean video renditions stood out.

Facebook Logout, 7 March 2013

Yahoo! India Email Login Page Takeover, 8th March 2013 

In addition to frequent updates and deconstructing the TV commercial on its Facebook Brand Page KMB also used Promoted Tweets to drive users to its Dining Deals page.

Simple and effective.

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