Monday, May 13, 2013

Royal Enfield's Bullet 500 gets a starring role in a Graphic Novel

Royal Enfield’s Bullet 500 website is another example of their great creative aesthetic. Clean and minimal. And with the iconic Bullet as the hero on the page, you don’t need much else.

Most of the sections on the site focus on the bike – the new Bullet with a 500cc engine now available in a new shade of green - and its specifications including a 360 degree click and drag view that highlights key USPs and a Special Features page that uses hot-spotting to give a zoomed-in view. You also have a one-click wallpaper download.

The no-scroll UI is simple which makes sections easy to find & explore and the layout & branding are consistent throughout – which proves that it is not that difficult to get it right.

The most exciting feature on the website though, is the Graphic Novel, with an action-packed story weaved around the Bullet. The concept and excellent action-comic artwork have enough drama to keep the reader interested though the story is still work-in-progress. It would be interesting to see how it culminates. This is a cool idea to keep users hooked. I haven't seen this getting promoted though except for a few social integrations.

Check out the site

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