Sunday, June 9, 2013

Rich Media Watch: Mahindra Verito Vibe weekend takeover on MSN India

Mahindra Verito executed a rich media takeover on MSN India’s home page this weekend for its latest variant, Vibe. The Verito Vibe is a compact, sporty (sub-four metre, fall-out of Union Budget 2013) sedan which was launched earlier this week by M&M.

The rich media execution was eye-catching and fun to play around with. On user initiation, it flipped the central carousel of the MSN Home Page with the car, in a dramatic 360 degree spin. Nice idea!





The microsite for Vibe is equally good and pulls together all the information on the new launch. Check it out here: Mahindraverito.com/Vibe 

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