Thursday, September 5, 2013

Rich Media Watch: Acura on MSN US and Système U on MSN France

I try to keep a tab on rich media from around the world though off-late I haven’t been posting them enough. This week two home page rich media takeovers stood out.

The first was the Système U takeover on MSN France. The ad was a full screen wallpaper rendition with a video. What was really striking was the animation of the page lifting up. Check it out in the short video capture below. Proof how a simple animation effect can really make a difference in elevating the quality of an execution.

The Acura 300x600 expando on MSN US was a neat execution which didn’t spill out on hover. There is a smart interplay between the two themes which transition seamlessly after the banner expands on click. Video below.

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