Saturday, October 12, 2013

Rich Media Watch: Micromax 'Boss' takes over MSN & Yahoo! India home pages

Micromax is co-marketing its Bolt series phones (A67 and A40) with the upcoming Akshay Kumar movie, Boss. It is a smart move considering both are addressing the mass-youth target audience.

The brand executed the same creative on MSN and Yahoo! India home pages last week. The rich media was introduced with a simple user initiated chroma video with Akshay Kumar simulating a punch and breaking the screen followed by the phone related communication.

Check out the takeovers below.

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