Gillette India (@gilletteindia) has been leveraging Promoted Tweets with brand images, once a fortnight to support the campaign.
|Promoted Tweet on 30 October 2013|
|Promoted Tweet on 15 November 2013|
On a separate note, in my opinion Promoted tweets should always carry outbound links to the brand’s owned digital properties, in addition to the campaign communication. This provides a second layer of engagement in case the user is interested or looking for more information. I find way too many abrupt Promoted Tweets with just copy and imagery. These should be used as any other digital media placement, with clear end actions.