Tuesday, March 17, 2015

Rich Media Watch: Emirates on Yahoo! India Email Login Page

Emirates took over the Yahoo! India Email Login Page in style on Monday, 16th March.

I particularly like the Video Wall takeover ad unit on Yahoo! India's Email login page because of the clean impact and high visibility it offers. You cannot miss the ad unit and there is no content clutter to distract you. The video plays out in full-screen as you sign-in to your email account with a user-initiated audio option and prominent pause and close buttons.

Emirates showcased their TV commercial on this ad-unit and did a great job with the landing page and the overall rendition.

Check out the video capture below and more such interesting rich media renditions on the Powering Brands YouTube Channel.

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