Friday, July 3, 2015

Campaign Watch: Mahindra Gusto ‘Kisi se kam nahi’

Mahindra & Mahindra’s Two Wheeler Gusto has a tagline that says ‘Kisi se kam nahi’. I would add to this and say their digital work is better than most!

Mahindra Gusto has a really well laid out website. As you get in, the TVC video is available to view in 'theatre mode' which is great, since you cannot miss it. My only quibble is that this should be frequency capped. You can of course close the window and get into the site if you’ve seen the video earlier. 

Mahindra Gusto Website snapshot
What is great is that all the information that you need to know about the product, as a consumer, is available right there in the first scroll - on the nav bar and right link tabs. Users can browse through product features, colors, price and request for a test drive all on the same page. Simple, effective visual design and easy to navigate UI make this one a winner. 

The brand also executed a very neat Yahoo! India Email login page takeover. 

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