Saturday, August 29, 2015

Rich Media Watch: Ford Figo Aspire on MSN India

Ford’s interactive masthead banner on MSN India for their new launch Figo Aspire (executed on 20th August) is an example of rich media done right. Unobtrusive but engaging, the unit showcased the TV commercial and had a simple game on the banner hinged on the new car features.

The multiple links on the banner led directly to relevant pages on the Ford India website where users could download the brochure or locate a dealer.

In case you missed it on Powering Brand’s YouTube Channel earlier this week– you can view it here.

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