Saturday, August 1, 2015

Rich Media Watch: Samsung SUHD Smart TV takeover on Yahoo! India

Samsung Electronics executed an interactive and stand-out rich media takeover on the Yahoo! India home page last week, to advertise its latest state-of-the-art SUHD Curved Smart TV.

The immersive, expandable rich media banner was created to echo the viewing experience on the SUHD TV. Through the banner, users could access their webcam, take a picture, see themselves in a diver’s gear and wave their hand to sample different aspects of Samsung’s proprietary Nano Crystal technology that promises a high quality viewing experience. A great way to showcase the intuitive access feature as well.

Here is an example of rich media done right, from ideation to execution.

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