Sunday, January 24, 2016

Campaign Watch: #Lifewelltravelled with Cathay Pacific

Cathay Pacific’s new campaign picks on interesting themes related to travel.

The core campaign thematic is #LifeWellTravelled. The landing page says ‘We believe travelling well is an important part of living well.’ I couldn’t agree more!

The web interface pulls together tagged travel images and stories from contributors across social media. There is a separate section dedicated to travel stories from bloggers profiling their inspiring journeys through vibrant images.


#LifeWellTravelled Web Page


#OneDayOffline is a promise wall where you pledge to take a day off from your connected gadgets and enjoy a real-world holiday in its true sense. The page offers mind-numbing data on the amount of time we spend online and our addiction to social media. You can create a post, decide the tile color and share it across social media. 


#OneDayOffline 

Of course there are brand videos and links to all the information you need about Cathay Pacific.

Overall, great ideas and a well put together campaign.

The tiled interface was a good thought but I would have liked a more dynamic and visually appealing web user experience. We are talking travel after all! Browser compatibility issues is another bugbear. 


Cathay Pacific Brand Video Page
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