Thursday, January 21, 2016

Exide Life Insurance and Sulekha.com’ s similar messaging conundrum: Jugaad much?

Two advertising creatives, same thematic. The timing couldn’t have been worse for Sulekha.com and Exide Life Insurance with their ad films launching within a couple of days of each other featuring the same theme of protagonists living their lives with Jugaad (short term stop gap solutions) and getting around at the end of the story to learn their lessons. With the amount of time and resources that go into creating and executing a concept, this is plain unfortunate.

Not only is the theme similar, the storytelling and execution echo each other as well. Uncanny!

Go #AntiJugaad: Sulekha.com




#NoMoreShortCuts : Exide Life Insurance



Exide Life Insurance has a great website, though. Easy to navigate and get to the information you need.
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