Thursday, December 28, 2017

Campaign Watch: Surf Excel #HaarkoHarao

Surf Excel’s latest campaign #HaarkoHarao talks about how failure can help us grow. It is a simple premise but in a society so enamored with success, this is definitely a required change in perspective. A growth mindset can help us reorient ourselves to learn from the mistakes we make to eventually succeed in life.

The brand has enlisted their celebrity endorsers to share stories of how they learnt from their mistakes. These inspiring stories are available on their YouTubeChannel and the Surf Excel Microsite.

It is great to see the brand come up with interesting campaign ideas that are relevant to their (now iconic) "daag achhe hain" thematic. I also loved their TV Commercial.

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