Thursday, March 4, 2021

Campaign Watch: #OreoPlayPledge and Sing it with Oreo

 Recently I happened to come across two Oreo campaigns – one from India and the other from the US. The underlying theme is about spreading kindness, moments of connection and brightening someone’s day so what’s not to love?!  

I’m not sure why every digital campaign in India asks users to take a ‘pledge’ for something but I am not complaining about this one! The video with MS Dhoni and Ziva is so lovely and sets the context for the campaign. All I needed to uplift my mood! Really well done. Check it out if you haven't already. 

The Oreo PlayPledge static webpage summarizes what the Play Pledge campaign is about and how Oreo is contributing towards social good. 

Sing it with Oreo
My favorite though is the Sing it with OreoUS digital campaign that lets you create your own unique musical message or #OREOgram. The site has a few prerecorded options for the vibe and you can record a message which then gets processed into a funky sounding audio that you can share and enter to win a chance to meet Lady Gaga.

Everything from concept to execution, creative visuals and animation are top notch! I spent a good few minutes engaging with the content – it is a lot of fun!  

There are a few pre-recorded messages from Lady Gaga too if you fancy giving them a listen. 

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