Saturday, August 29, 2015

Rich Media Watch: Ford Figo Aspire on MSN India

Ford’s interactive masthead banner on MSN India for their new launch Figo Aspire (executed on 20th August) is an example of rich media done right. Unobtrusive but engaging, the unit showcased the TV commercial and had a simple game on the banner hinged on the new car features.

The multiple links on the banner led directly to relevant pages on the Ford India website where users could download the brochure or locate a dealer.

In case you missed it on Powering Brand’s YouTube Channel earlier this week– you can view it here.

Sunday, August 16, 2015

Weekend Musing

A special mention for Canva. I discovered this amazing tool over the weekend that lets you create your own web designs and I have been flipping over it since. There are a host of layout, icons, illustrations and imagery options available to choose from and the user interface is really simple and easy to maneuver. 

Saturday, August 15, 2015

Powering Brands Indian Independence Day Edit

In the run-up to India’s 69th Independence Day, brands and corporates took over Twitter with patriotic fervor. I picked up a few campaigns that caught my eye.

The most popular campaign was Reliance ADA Group’s homage to the Indian Armed Forces which got people to share their #SaluteSelfie on Twitter. In addition to the promoted tweets and trends the campaign got amplified and went viral with celebrities coming on-board and sharing their tricolor #SaluteSelfies. A simple concept tailor-made for social media. At last count the campaign had more than 20,000 picture shares. 

Yes Bank rose to the occasion and created buzz through multiple promotions. Through #RaiseTheTricolor and #IndiaboleYes initiatives on Twitter, they got followers to retweet and share what India should say ‘Yes’ to. The bank has also created a ‘Unity Anthem’ as an extension to the social development work they do through the Yes Foundation. Though simplistic in approach, the campaign does work. 

Yes, Essar has a Twitter campaign and an interesting one as well. The corporate created a special one-pager to showcase their #EssarPride moments. The platform shares stories behind their successful ‘Made in India’ ‘Built by Essar’ development projects and Independence Day thoughts from their employees. Topical and well executed. 

#EssarPride webpage screenshot

Also a special mention for Ola Cabs celebrating and giving away free rides to ‘independent women’ on Independence Day. 

Saturday, August 1, 2015

Rich Media Watch: Samsung SUHD Smart TV takeover on Yahoo! India

Samsung Electronics executed an interactive and stand-out rich media takeover on the Yahoo! India home page last week, to advertise its latest state-of-the-art SUHD Curved Smart TV.

The immersive, expandable rich media banner was created to echo the viewing experience on the SUHD TV. Through the banner, users could access their webcam, take a picture, see themselves in a diver’s gear and wave their hand to sample different aspects of Samsung’s proprietary Nano Crystal technology that promises a high quality viewing experience. A great way to showcase the intuitive access feature as well.

Here is an example of rich media done right, from ideation to execution.

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Saturday, July 25, 2015

Cornetto’s innovative branded integration with Terribly Tiny Tales

Unilever’s popular ice cream brand Cornetto, from their Kwality Wall's portfolio, targets the youth demographic. Little wonder then that the brand decided to collaborate with Terribly Tiny Tales (TTT) a social storytelling platform that creates and crowd sources 140 character ‘tweet’ stories. TTT – a ‘built for social’ concept - has a large youth fan base across Facebook (394k), Instagram (55k+) and Twitter (4k+) - though I believe that the fun format with simple photo story jpegs works really well for Instagram (more than the other social media platforms). I discovered the campaign on Instagram as well!

Cornetto’s brand premise hinges on romance, remember the Cornetto Cupidity Tales on YouTube?
In the same vein, TTT posts a loved-up tiny tale every few days. The posts stand out with discreet branding and (not so discreet) red background color. This is an inherently unique and viral concept. Absolute win for both Cornetto and TTT!


Cornetto's Terribly Tiny Tale on Facebook

Cornetto's Terribly Tiny Tale on Instagram

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