Royal
Enfield’s Bullet 500 website is another example of their great creative
aesthetic. Clean and minimal. And with the iconic Bullet
as the hero on the page, you don’t need much else.
Most of the sections on the site focus on the bike – the new Bullet with a 500cc
engine now available in a new shade of green - and its specifications including a 360 degree click
and drag view that highlights key USPs and a Special Features page that uses
hot-spotting to give a zoomed-in view. You also have a one-click wallpaper
download.
The no-scroll UI is simple which makes sections easy to find & explore and the layout
& branding are consistent throughout – which proves that it is not that difficult to get it right.
The most exciting feature on the website though, is the Graphic Novel, with an action-packed story weaved around the Bullet.
The concept and excellent action-comic artwork have enough drama to keep the
reader interested though the story is still work-in-progress. It would be
interesting to see how it culminates. This is a cool idea to keep users hooked. I haven't seen this getting promoted though except for a few social integrations.
Check out the site here.
Skype
has created an interesting video greeting app called Say it with Skype that users can personalise and
share. You can choose the messaging, the band, and the most fun element – create
a personal video (using webcam and microphone integrations).
The UI is seamless and easy and the final
rendition is visually clean and entertaining. There are multiple social sharing options and one can share the final link to the greeting or schedule it to be sent later.
The
app is now being used as a thematic promotion on the occasion of Mother’s Day today,
but it is clearly scalable with options of sending out group greetings to family and friends as well.
Perfetti
Van Melle’s Mentos, in its typical irreverent style, has been promoting an 8week
contest, with a theme that is in sync with its ‘Dimag ki Batti Jalao’ tagline. The
fun riddles (like Dhakke kisne khaye, Dhokha kisne diya, Dooba kaun etc) are
set up as 30 second well-shot, smart videos hosted on Mentos' Youtube Channel.
All you need to do is follow the sequence of frames closely, get the cue and crack
the answer. Weekly winners stand a chance to walk away with Rs.1lakh!
The well-conceptualised and executed contest is already in its 7th
week. Participants can share their answers on the Mentos India website.
The contest is being promoted across Mentos' social media properties including Facebook and Twitter where the brand engages its fan base
with similar witty caption contests & guess-the-movie quizzes.
Though the idea is great, the web design creatives leave you asking for
more, especially the contest page layout which seems disconnected. A little more effort and this could have been a roaring execution.
Since
acquiring title sponsorship, Pepsi has gone all out this IPL with its new ‘Oh. Yes. Abhi.’ campaign to create maximum buzz. New ad spots and contests tailored for the
tournament, a new Fan Can and UTC promo, ensure
it creates engagement with its target audience throughout the IPL season - which
is also a perfect seasonality fit.
Digital is playing a big part in the executions, especially contests which
leverage Pepsi’s social media presence. The tiled Oh.Yes. Abhi. campaign landing page brings together the latest IPL scores, contest leader-boards, details of
the UTC promotion ‘VIP Box Ka VIP’, IPL Tweets and the latest TV commercials.
There are 2 live contests. The big one is ‘Pepsi IPL Ka Boss’ where Fans need
to login via Facebook and score points for engaging with brand content by sharing
& liking, inviting friends, following Pepsi channels on Twitter & Pinterest.
The top scorers get to win prizes like match tickets, VIP
box passes and limited edition branded merchandise. This is Pepsi’s hunt
for its biggest social fan.
Tweet20 is another interesting contest that employs Twitter integration. Fans need to sign
in via Twitter, follow @PepsiIndia, choose an IPL team and play the game
through tweets. VIP box passes are up for grabs. All contests have special video guides
that explain what needs to be done. Pepsi pioneered this sort of custom content created for the web more than half a decade back.
The brand doesn't disappoint and is doing a great job on social media by keeping
the content fresh and therefore engaging.
If
you have jetted out of Delhi’s T3 Terminal in the last couple of months, you
may have noticed HomeShop18’s Virtual Shopping Wall called Scan n Shop.
Strategically located, the prominent wall is a super way of integrating
M-Commerce with the airport shopping/browsing experience for travellers.
The dynamic wall displays top deals on HomeShop18, and corresponding QR codes. One
can scan the code and get immediate access to the deal on the phone. The experience
for me was seamless, quick and impressive. If you like something, you can immediately place
a one-click order through your phone. Shoppers without smart phones have the option to call the HomeShop18 toll-free if there is
a deal that catches their fancy. The setup also has kiosks available for more information.
Innovation is the key to getting eyeballs in E-commerce, being the competitive
category that it is in India. This is a great way to increase awareness and
engagement for HomeShop18 with their potential consumers. In my opinion, the
concept is ideal for browsing deals. The format also provides means for
conversions but that would depend on a lot of other variables including compelling
products and pricing.
It would be interesting to see how this execution is tracking with respect
to scans and final sales.
Great execution.
