In
these very odd times of all-round lack of enthusiasm and cynicism, some brands
are coming up with heartfelt campaigns that truly strike a chord.
Here are a few commercials that really resonated with me because of their heartfelt
messaging, brilliant storytelling and execution.
First up is the #Dream11IPL campaign #EkSaathWaaliBaat - Making a case for togetherness, since nothing else brings fans together
more than Cricket in India!
Have you come across any commercials lately that worked for you? I’d love to hear!